Apples are still one of the most popular types of fruit worldwide. The endless variability of apples makes it possible to develop the right one for the consumer of tomorrow. They are one of the few fruits where branding is possible in terms of the specific type and not so much in terms of the producer. This offers the opportunity for a premium experience.
Bringing a new variety onto the market requires: knowledge, time, persistence and a lot of patience. As a family business, active for already four generations in the top fruit sector, we know the pass of this process. Only when everything is rightfully executed added value is created for all partners in the chain.