Sustainability is key
Through a well-considered approach, we work towards the optimal alignment between supply and demand. Combined with continuous innovation in more sustainable apple varieties to prevent excess waste.
Our vision
Our objective is to develop high-quality (premium) apples tailored to the desires of a predetermined target market. A key element in the start-up phase, is our partners' understanding of their consumer needs.
WHY SHOULD WE IMPORT APPLES FROM THE OTHER SIDE OF THE WORLD IF WE CAN CREATE HIGH QUALITY VARIETIES THAN CAN BE PRODUCED NEARBY.J. Nicolaï
By focussing on a predetermined market we aim to work on a local production for that marketso global export is not the initial purpose. We diminish overproduction in every way possible through accurate estimations based on the market knowledge of our partners. This means that the desired production will be organically aligned with our partners' market demands.
REDUCE OVERPRODUCTION
This model can only be valid if the varieties have a high production and pack out. Fruit growing in the future will happen on fewer surfaces and will need to give more production. More high density production in a protected environment reduces waste which is a key element in our model.
As a modern breeding company we work towards more sustainable and therefore more robust varieties that are resistant or tolerant to scab. This reduces the amount of spraying in a plantation and so work, which improves the profitability for the producers. On the one hand we achieve a higher pack-out, on the other hand these apples can be cultivated ecologically and sustainably. Which makes them future proof.