Colruyt Group | Bringing innovation to the Belgian apple product range
The goal of Colruyt Group was to sell more locally produced apple varieties. They however didn’t believe the right varieties were produced locally to fill up the portfolio of apple varieties in their stores. They visited multiple breeding programmes and made a selection of the most promising apple varieties. The samples of this selection were given to a taste panel of their clients: ZOUK32 came out on top.
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